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A premium football viewing lounge blending World Cup excitement with comfort-first hospitality and a refined executive atmosphere.
VIP Guests
Experience Designs
Activations
To create a controlled, premium World Cup viewing lounge designed specifically for 250 ALRAJHI VIP guests per match, prioritizing comfort, quality hospitality, and meaningful engagement. This is not a mass event. It is a deliberate, high-value hosting environment.
How the lounge is designed to feel — and what it enables for every guest.
An exclusive, curated environment — not a public venue
Controlled guest list, zero walk-ins
250 guests maximum per match — no exceptions
Service quality is the product, not the screen
Premium, spaced arrangements — no crowding
Unobstructed views from every position
Generous flow paths, no bottlenecks
Attentive, personal hospitality at every touchpoint
Who this experience is built for — a deliberate, invitation-only audience.
Premium banking members and high-net-worth individuals
Valued relationship holders and priority service members
Executives, decision-makers, and corporate partners
Inclusive attendance with partners for a complete experience
A premium football viewing lounge that blends World Cup excitement with comfort-first hospitality and a refined executive atmosphere. Designed to host 250 VIP guests per match, without crowding or distraction.
Every detail curated to transport guests into the heart of the tournament.
The lounge is designed around generous seating spacing, defined yet open zones, clear circulation paths, and balanced density. Every guest feels hosted, not managed.
Premium distance between seating for privacy and comfort
Defined yet open areas that flow naturally between experiences
Circulation designed for calm movement without disruption
Even distribution of guests across the entire venue space
A refined hospitality venue in the Diplomatic Quarter, delivering premium comfort with world-class production quality.
Annotated aerial view showing Entrance, Tent structure, and surrounding area layout.
An alternative venue option transforming the Alrajhi Tower parking facility into a premium World Cup lounge.
Real-world tent structure reference showing the quilted interior finish, lighting configuration, and spatial dimensions for the proposed lounge setup.
A bold, high-energy design direction with immersive LED environments, neon accents, gaming chairs, and vibrant aesthetics for a younger audience.
Five unique activations that can be replicated and placed across multiple parts of the venue.
A relaxation lounge separate from the action with a big touch screen table that you gather around and discuss the game.
Giant interactive LED wall with gesture-controlled World Cup history + Saudi football heritage section.
Cinematic podium experience with confetti, multi-camera slow-mo, branded video output.
Note
All activations above can be replicated and placed across multiple parts of the venue, based on final discussions.
Five additional activations designed for elevated engagement — blending technology, culture, and brand moments across the lounge.
Note
Additional activations are proposed extensions that can be customized, combined, or adapted based on final venue layout and sponsor requirements.
Entrance • Tent • PS5 • Adidas & Activation • Ushers • Guards • Valet • Tent Entrance
Entrance • Tent • PS5 • Adidas & Activation • Ushers • Guards • Valet • Tent Entrance
Entrance • Tent Entrance • Rest Rooms • Exit — Optimized flow for 250 VIP guests
Finger food, passed service, and seamless catering that supports the experience without interrupting it.
By Attaché DQ in-house catering with seasonal canapé menus
Professional waitstaff with discreet service counters
Designed to support viewing, not interrupt it
A smooth and composed experience for every one of the 250 guests.
Valet parking & greeting at entrance
Legacy wall walkthrough & LED tunnel
Lounge seating & activations
Premium viewing & hospitality service
Graceful exit & valet retrieval
We look forward to hosting a refined World Cup experience for ALRAJHI.
